Cumulus Media has announced that it has named Aaron Criswell as Vice President and Market Manager of Cumulus Media-Shreveport/Bossier City, LA. Criswell will lead Cumulus Media’s five-station cluster, which includes: KRMD-AM/The Ticket Sports Radio; Urban Contemporary-formatted 99.7 KMJJ-FM; Hot AC station Q97.3/KQHN-FM; Urban AC station Magic 102.9/KVMA-FM; and KRMD Country 101.1 FM.
Criswell joins Cumulus from Adams Radio Group, where he was Vice President/General Manager for its Las Cruces, NM, stations. Prior to that, he was Senior Media Consultant and Senior Marketing Manager for CBS Radio in Sacramento, CA, and General Manager/Market Manager for Mapleton Communications in San Luis Obispo, CA. Criswell was also formerly Senior Marketing Manager for Cumulus Media-San Francisco, CA. He began his career as Senior Broadcast Media Buyer for Young & Rubicam/Media Edge in San Francisco, CA.
Mark Sullivan, Regional Vice President, Cumulus Media, said: “We’re really enthused about Aaron joining our team. I’m looking forward to working directly with him and extending his long track record of success!”
Criswell said: “I am excited for the opportunity to lead the Shreveport-Bossier City cluster for Cumulus. Based on past experiences and industry knowledge, I look forward to implementing a strategic plan to maximize ratings and revenue results. The opportunity to work alongside Mark Sullivan, Bob Walker and Mary Berner is just icing on the King Cake.”