Amanda Collins has been named Executive Vice President and Global Head of Corporate Communications for Sony Music Entertainment, it was announced today by Sony Music Entertainment CEO Rob Stringer.
In this role she will be responsible for the company’s global internal and external communications strategy and its implementation around the world, working closely with Sony Music’s corporate divisions, labels and international affiliates.
She is based in New York and reports to Rob Stringer and Kevin Kelleher, COO of Sony Music Entertainment.
Stated Stringer, “Amanda is a highly respected executive who understands the media and entertainment landscape and the important role that strategic communications play in successful collaboration with the creative community and our business partners. Her leadership and expertise in driving media transformation narratives will help us innovate as we continue to tell the story of Sony Music’s ongoing growth and evolution in a dynamically changing industry.”
Collins adds, “Rob and Kevin have an exciting vision for Sony Music’s future and I’m grateful for the opportunity to be part of it during this next chapter of the music business. I look forward to working with them and the talented team they have built around the world as we advance Sony Music’s industry leadership and success in support of its iconic roster of artists.”
Collins joins Sony Music from IMAX, where she served as Global Head of Communications for its two publicly traded companies – IMAX Corporation and IMAX China – overseeing all media relations functions. Previously, she spent nearly seven years in Corporate Communications and Marketing for NBCUniversal.
Prior to that role, she was Vice President of Corporate Communications and Marketing at Warner Music Group for eight years where she was a strategic communications point person for the company’s recorded music, music publishing, and music distribution businesses, as well as its public policy initiatives. She spent the early part of her career with the Recording Industry Association of America (RIAA).