The Syndicate has hired industry veteran Bill Burrs as SVP of Artist Development & Global Commerce. In the newly created role, Burrs will be promoting artists through all pillars of The Syndicate’s services from radio, digital, marketing, street and PR as well as expanding international opportunities and engaging with digital service providers.
During his 15 years as SVP of Rock Music at RCA, Burrs was integral in breaking The Strokes, Ray LaMontagne, David Gray, Foo Fighters and Kings Of Leon, among others. Upon leaving RCA, Burrs was a start-up player with Lyor Cohen and Kevin Liles in launching 300 Entertainment, where he spent the last five years as Head of Promotion, contributing to major campaigns by Fetty Wap, Highly Suspect, Cheat Codes, Young Thug, Meg Myers and Meg Mac.
“It’s an honor for a respected friend like Bill to be joining our family,” says Syndicate partner Jon Landman. “He’s already been a major part of our company history, and we’re so excited to be building our future together.”
“I’ve been friends with Jon for 15 years and used The Syndicate exclusively throughout my career,” adds Burrs. “The passion, integrity and tenacity of their team always inspired me and it’s an honor to join the family. There’s a great energy and I look forward to offering my own promotion and DSP expertise.”
Burrs began his career at Zoo Entertainment in Chicago in the ’90s, before rising to VP of Alternative/Rock in New York at Geffen. During this time, he was a crucial asset in the careers of Nirvana, Guns n’ Roses, Weezer, Beck, White Zombie and Garbage, among others.
Graham Rothenberg, General Manager of The Syndicate agrees, “For so many years, we’ve admired Bill’s ability to break artists while paving the way for sustained careers. It’s an honor to bring his incredible pedigree and depth of knowledge to The Syndicate.”