BMG has appointed promotion and digital marketing pioneer Tom ‘Grover’ Biery as EVP Recorded Music, based in Los Angeles. In his new role, Biery will lead BMG’s LA and New York recorded music teams, working alongside BBR Music Group, S-Curve Records, and Rise Records to further build the company’s scale in recordings. He will report to BMG appoints Tom ‘Grover’ Biery as EVP Recorded Music, President Repertoire & Marketing, BMG US.
Biery comes to BMG from Concord Music Group where he recently served as SVP, Streaming Marketing, overseeing the global digital and streaming strategy for all Concord labels, catalog and artists, while managing relationships at Spotify, Apple Music, You Tube, Pandora, Amazon Music, Tidal, Deezer, Soundcloud, and more.
Recorded music already accounts for around 25% of BMG’s US revenues just four years after the company’s entry in the market. BMG has declared publicly its intention to be as strong in recordings as it is in music publishing where it is already the biggest international player outside the established majors.
Biery spent 20 years at Warner Bros. Records, scaling the company from entry-level local promotion to General Manager/EVP. During his tenure, he helped usher in an early adoption of digital marketing and social media, re-launched the vinyl format, and was instrumental in Warner’s commitment to Record Store Day. Biery directly oversaw the marketing and career development of hundreds of recording artists signed to Warner Bros. Records including The Black Keys, Madonna, Linkin Park, Muse, R.E.M., Red Hot Chili Peppers, Jason Derulo and Goo Goo Dolls.
Prior to joining Concord, Grover was a founding partner of Collective Sounds, a visionary music label where artists were complete partners in all revenue streams and controlled their rights. As a manager he reinvigorated the career of reggae icon Jimmy Cliff, with a Volkswagen Super Bowl ad campaign, a main stage performance at Coachella, and a Grammy for Reggae Album of the Year.
Said Katz, “Grover is a heavy hitter with a wealth of experience navigating the new music business in both streaming and value-added physical formats. We look to him to help guide our Los Angeles and New York teams to new heights as we pursue our strategy of giving proven talent the attention it deserves while also seeking breakout successes.”
Biery’s appointment comes on the heels of BMG recently scoring four simultaneous Top 10 chart hits in the US, its highest tally in a single week since entering the record business four years ago. BMG’s newest chart entry, today, Kid Rock Sweet Southern Sugar debuts at Number One Independent Albums, Number One Rock Albums, number four Country Albums, number five Album Sales, number five Digital Albums, and number eight Billboard 200.
Upcoming releases from BMG include Morrissey Low In High School (BMG), Andy Grammer The Good Parts (S-Curve), Scarface Deeply Rooted: The Lost Files (BMG), Black Rebel Motorcycle Club Wrong Creatures (BMG), and Of Mice & Men Defy (Rise), alongside highly anticipated new albums from A Perfect Circle, Avril Lavigne, and Jason Aldean.