iHeartMedia Chairman and CEO Bob Pittman and Entercom Chairman, President and CEO David Field will discuss game-changing data and analytic applications and opportunities for radio during a session titled “Data U – A 101 on Data” on September 25 at the Radio Show in Orlando. The discussion will be moderated by MSNBC Anchor Stephanie Ruhle. The Radio Show is held September 25-28 and is produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters.
RAB President and CEO Erica Farber and NAB Executive Vice President of Industry Affairs and Special Projects Steve Newberry will open the session with a primer on how broadcasters can collect and use existing data to discover how listener preferences are changing and gain insight on how best to position, program, market and sell radio. The duo will also demonstrate some of the tools available to capitalize on research to grow listeners and revenue.