iHeartMedia announced today that Bobbie Loesch has been named Regional Senior Vice President of Sales for its Pittsburgh / West Virginia Region, effective October 16. As Regional SVP of Sales, Loesch will be responsible for on-air and digital sales, personality endorsements and local event sponsorships. She will report to Tim McAleer, Region President for iHeartMedia’s Pittsburgh / West Virginia Region.

“Bobbie’s extensive experience in our region makes her the perfect fit to oversee sales for our robust media and entertainment assets,” said McAleer. “We’re lucky to have her – she’s an expert at multiplatform sales and consistently helps our partners reach their goals.”

Loesch joined the Pittsburgh Market in 2004 and most recently served as the General Sales Manager of both 102.5 WDVE and BIG 104.7. She also worked as the region’s Director of Digital, National Sales Manager and Director of New Business for iHeartMedia-Pittsburgh, as well as Local Sales Manager and Account Executive for 96.1 KISS. She began her career as an Account Executive for Townsquare Media and is a graduate of Liberty University.

“I’ve worked with the iHeartMedia Pittsburgh team for over a decade, so I’m excited to lead such a talented group,” said Loesch. “It’s great that we’re such a tight knit team and that we’re all passionate about helping our partners succeed.”