Category: eQB Weekly

eQB: September 13, 2019

FMQB shifts focus to the streaming world for this month’s Cover Story as we place SiriusXM/Pandora’s Jeff Z in our content spotlight. After spending two decades in terrestrial radio, Jeff joined Pandora in 2012, ultimately segueing to SiriusXM/Pandora when the satellite radio company took active control of the DSP in February of this year. In Programming to Win, Bob Quick shows that you don’t have to play oldies or classic hits to benefit from your listener’s fond memories. Nostalgia for the history of your station itself is another way to build loyalty and retain listenership. Question of the Week asks: What three songs best define the summer of 2019? Plus, FMQB Hot Shots.

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Hot Shots: September 13, 2019

Monte Lipman, Taylor Swift, Jonathan Shuford, Jonas Brothers, Orlando, Lizzo, Will Calder, Backstreet Boys, Matt Johnson, Blanco Brown, Kobe, Why Don’t We

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eQB Cover Story: Jeff Z, VP Artist & Industry Relations, SiriusXM/Pandora

After an industrious career in terrestrial radio, Jeff Z crossed over to the digital streaming world in 2012 and enlisted with Pandora, first as a consultant, and then segueing into the sales and marketing wings, ultimately landing in the content division. In February of this year Pandora became a part of the SiriusXM family exposing Jeff to a whole new world of responsibilities and opportunities.

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Programming To Win: Nostalgia Sells

In this month’s Programming to Win column, Bob Quick shows that you don’t have to play oldies or classic hits to benefit from your listener’s fond memories. Nostalgia for the history of your station itself is another way to build loyalty and retain listenership.

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