Category: eQB Weekly

eQB: April 22, 2019

When Justin Chase joined Beasley Media Group in 2009, little did he know what would ultimately be in store for him as he grew with the company. Well, ten years (and one big internal promotion) later, Chase finds himself at the hub of all the vital programming and digital content decisions the company continuously embarks on. In Programming to Win, Richard Harker of Harker Research reminds programmers not to sacrifice their total audience by catering only to ratings panelists. Harker cautions not to get too caught up in chasing panelists’ ears that you miss out on your larger audience. Question of the Week asks: What one piece of advice that you were given early in your career is no longer relevant today? and Hot Shots.

Read More