Azim Rashid

Columbia Records names Azim Rashid as SVP Urban Promotion—as announced today by SVP Promotion/Operations Jim Burruss.

Leading the Urban Promotion department, Azim will be responsible for the Columbia roster at urban radio.

Regarding the hire,  Burruss commented, “Azim is renowned as both a sharp promotion executive and a respected figure in urban music with a phenomenal track record of launching artists at radio. On behalf of the entire Promotion team, I’m very excited to welcome him to the Columbia Records family.”

“Columbia Records is home to some of the most important artists in music history,” said Azim. “And now to some of the hottest new artists in the game…I’m thrilled for what the future holds. This is an incredible new chapter and I am honored to embark upon it.”

Throughout his career Azim has distinguished himself as a strategist and promotion maven. He was most recently SVP of Promotion at Roc Nation and has previously held positions at Motown Records, Atlantic Records, and Capitol Music Group.