Entercom has announced that it has acquired Pineapple Street Media, an independent producer of podcast content, and reached an agreement in principle to acquire Cadence13, a podcast creation and distribution company, to create a bigger podcast division under Radio.com.
According to the announcement, “Entercom will become one of the country’s top three podcasters and a leading creator, distributor and seller of top-rated podcast content.” The company also notes that “podcast episodes published or distributed by Entercom, Cadence13 and Pineapple Street Media were downloaded more than 150 million times per month in the second quarter of 2019.”
As part of the acquisitions, Pineapple Street Media will become Pineapple Street Studios, a division of Radio.com, focused on content creation and production of unique, original podcast content for both Radio.com. Pineapple Street co-founders Jenna Weiss-Berman and Max Linsky will join the new organization as co-heads of this division, reporting into J.D. Crowley, Chief Digital Officer of Entercom.
Additionally, Cadence13 will become a wholly owned subsidiary of Entercom, named Cadence13, a division of Radio.com. Spencer Brown, CEO of Cadence13, will join the new organization as head of the division, reporting to Crowley as well. Chris Corcoran, Chief Content Officer for Cadence13, will continue to lead content for the division, and John Murphy, President of Cadence13, will also be part of the leadership team.
“Today marks another transformational event at Entercom and we are thrilled to welcome the outstanding teams and content partners at both Pineapple Street and Cadence13,” said David Field, Chairman/President/CEO of Entercom. “With these important acquisitions, Entercom will stand as a unique leader in the audio universe with both the greatest collection of premium, original local audio content along with arguably the best national podcast content. With RADIO.COM emerging as the fastest growing digital audio app in the country and Entercom Advanced Audio bringing to market a burgeoning set of data, analytics and attribution capabilities, we are well positioned to participate in the exciting audio renaissance and the powerful opportunities to work with our thousands of customers across the country on their increasingly important audio strategies.”