Entercom has announced a new and expanded long-term data partnership with Mediabase. As part of the agreement, Mediabase will provide Entercom with comprehensive music listening and consumption data for the company’s portfolio of over 235 stations nationwide. Additionally, Entercom will report the company’s weekly station music adds to the Mediabase platform.
“For many years, Mediabase has served as a valuable tool to our best-in-class music programmers to curate live, original, local audio content for all Entercom stations nationwide,” said Jeff Sottolano, Senior Vice President, Programming, Entercom. “We are pleased to extend and expand our relationship to provide our teams with airplay monitoring data that will better inform their decisions.”
“We couldn’t be happier to expand our partnership with Entercom to be their exclusive provider of airplay monitoring data,” said Philippe Generali, President, Mediabase and President/CEO, RCS Worldwide. “This affirms our commitment to providing the most comprehensive, accurate airplay information to the entire music industry.”