iHeartMedia-Austin announced today the debut of ALT 97.5, The New Alternative, effective immediately. The frequency formerly was KASE-FM-HD2-K248CU (97.5 Pride Radio, airing iHeart’s LGBTQ “Pride Radio” format
ALT 97.5 launches with 5,000 songs commercial-free and feature artists such as Foo Fighters, Imagine Dragons, Weezer, Muse and more.
The station will also feature the syndicated “Woody Show” on weekday and Saturday mornings.
“We’re thrilled to bring ALT 97.5 to the Austin airwaves!” said Brian Gann, Regional SVP of Programming for iHeartMedia-Austin/San Antonio. “We know this format will resonate with our listeners, and we are beyond happy to show Austin the New Alternative, ALT 97.5.”
Full Programming Lineup:
The Woody Show 6:00 – 10:00 a.m.
Wendy Rollins 10:00 a.m. – 3:00 p.m.
Klinger 3:00 p.m. – 7:00 p.m.
Mike Jones 7:00 p.m. – 12 midnight