iHeartMedia Top 40 WHQC (Channel 96.1)/Charlotte has announced it has rebranded to The New HITS 96.1, All The Hits, effective immediately.
The New HITS 96.1 will broadcast Top 40 hit music from artists such as Ariana Grande, Post Malone, Maroon 5, Halsey and Shawn Mendes. The highly rated Ace & TJ Show will continue to broadcast weekday mornings. On Air with Ryan Seacrest, as well as hosts Brooke Morrison, Jordan and Raphael will also host the station’s programming.
“Charlotte is a very competitive market and these updates align the brand in a way that capitalizes on its current strengths,” said A.J., Program Director for The New HITS 96.1. “We’re excited to provide a fresh new experience for our listeners. This is an excellent opportunity for The New HITS 96.1 to be the home of the biggest hits and stars while allowing our audience to gain access to the greatest music and entertainment events in Charlotte.”
“The New HITS 96.1 will bring a fresh, innovative approach to Charlotte radio and digital listening,” said Dave Carwile, President of iHeartMedia’s Virginia-Carolina Region. “The new brand will also resonate more quickly with both listeners and advertisers to drive even better results.”