iHeartMedia has announced that Jessica Farias has been named Market President for the Colorado Springs market, effective immediately. Farias will work closely with the programming, business and sales teams and will oversee the market’s on-air and digital programming as well as create new business and revenue growth opportunities. In addition, Farias will continue to oversee the Political Strategy for the Denver Region. Farias will report to Tim Hager, President of iHeartMedia Denver.
“Over the years, I’ve marveled at Jessica’s ability to lead and motivate a winning team, to cultivate impactful relationships and elevate her department to unmatched heights,” said Tim Hager, President of iHeartMedia Denver. “I’m so proud of what Jess has accomplished. I now have the privilege of watching her grow within our region and lead a best-in-class team at iHeartMedia Colorado Springs.”
Farias joins the Colorado Springs market from iHeartMedia Denver, where she most recently served as Region Vice President of Sales. In addition, she also served as Vice President of Sales for 97.3 KBCO and Channel 93.3; General Sales Manager for KOSI, KALC and KIMN; and Sales Manager for 630 KHOW and 760 KTLK. Farias began her career at 630 KHOW and KSYY in Denver.
“As a Colorado native, I’m thrilled to join the iHeart Colorado Springs team,” said Farias. “Not only is Colorado Springs one of the fastest growing markets for millennials, has a low unemployment rate and is considered one of the nation’s best cities for business and careers, but I also get to see Pikes Peak every day!”