Alissa Pollack has expanded her role as iHeartMedia EVP/Global Music Marketing to now include creating music strategies.
In her expanded role, Pollack will now work closely with our Brand Managers and National Programming team to oversee and create custom data-focused roadmaps for artists, brands and advertising partners. In addition, Pollack will plan strategic roll-outs with artists, keeping a strong pulse on what’s connecting with our consumers as well as generating opportunities for music’s current and next superstars in all formats. She will also retain her current duties and oversight of Mediabase, M-Score, RatetheMusic and BuzzAngle Music.
In addition, Pollack and her team will continue to spearhead artist relations for Premiere Networks’ more than 5,000 affiliates, the iHeartRadio Digital and Podcast teams and internationally through iHeartRadio‘s broadcast partnerships. Her team will also continue to work with iHeartMedia’s brand partners to develop targeted music strategies and programs.
As a 24-year veteran of iHeartMedia, Pollack has been an essential resource to iHeartMedia’s programmers and industry partners. Playing a key role in helping iHeartMedia discover and develop new artists early in their career, she has been instrumental in guiding the roll out strategy for top artists ranging from Katy Perry, Rihanna, Taylor Swift, twenty-one pilots, Jason Aldean and Luke Bryan, to Post Malone, NF, Bazzi, Marshmello, Dua Lipa, and Bebe Rexha.