iHeartMedia has announced that Eliseo “Short-E” Cierra has been named Program Director for Rhythmic Top 40 WBTT (105.5 The Beat) and Hot AC WZJZ (Y100.1)/Fort Meyers, FL, effective immediately. Short-E will be responsible for reviewing and determining all station content including music, daily and special programming, identifying and developing on-air talent and brand building for the two stations. He will report to Louis Kaplan, SVP/Programming for iHeartMedia Fort Myers.
“I’m thrilled to welcome Short-E to iHeartMedia Fort Myers,” said Kaplan. “He genuinely understands our market and brings adept format experience and lively energy to our team. He’ll be leading two of our most popular brands, 105.5 The Beat, which has been a huge success for over 15 years, and Y100, the area’s home for the Elvis Duran Show, and I know his vast industry knowledge and creativity will take our stations to even higher levels.”
Short-E joins iHeartMedia Fort Myers from KSFM in Sacramento, California where he served as Music Director and On-Air Personality for four and a half years. He also served as an On-Air Personality and Music Director at KBMB and KHHM for eight years in the Sacramento region and graduated from Skyline College.
“I’m extremely excited to be a part of the winning culture here at iHeartMedia Fort Myers,” said Short-E. “This is an amazing opportunity to collaborate with some of radio’s most innovative talent. I feel a strong connection to the market and I’m excited to help contribute to each station’s ongoing success.”