iHeartMedia announced today that Aaron Hyland has been named Region President for the Washington D.C. and Baltimore markets, effective immediately. In addition, Mike Preacher has been named President for Government Initiatives & Partnerships for iHeartMedia Markets Group.
As Region President, Hyland will work with the programming, business and sales teams for all station brands in Washington D.C. and Baltimore to oversee on-air and digital programming as well as create new business and revenue opportunities. He will report to Kevin LeGrett, President for iHeartMedia West Division.
In addition, Preacher, who previously served as Region President for iHeartMedia-Washington D.C., will now be responsible for overseeing the growth of the company’s Government Initiatives and Partnerships Division as President of Government Initiatives & Partnerships for iHeartMedia Markets Group. He will report to Greg Ashlock, President for iHeartMedia Markets Group.
“With Aaron, we are fortunate to have someone so talented, experienced and knowledgeable of the area to make the natural progression to the role of Region President,” said Ashlock. “With Mike, we are grateful for the amazing job he has done leading our D.C./Baltimore region and excited about the incredible wealth of experience and success he brings to the table in managing our Government Initiatives and Partnership Division. This is a win-win!”
Hyland is a media veteran with over a decade of experience, most recently serving as Region SVP of Sales and Market President for iHeartMedia-Washington D.C./Baltimore. He began his career in radio as a Local Sales Manager for iHeartMedia-Albany/Schenectady-Troy stations.
“The iHeartMedia-Washington D.C. Region has a strong presence in both Washington D.C. and Baltimore with advertisers and throughout the community, with an amazing programming lineup including The Kane Show, The Elliot in the Morning Show, The Toby & Chili Show and the Laurie DeYoung Show,” said Hyland. “I’m excited to build on our success here giving our advertisers efficient and effective marketing solutions as well as providing our listeners the best programming and content.”
“I’m very proud of the work we’ve done in the Washington D.C. Region,” said Preacher. “Aaron has been instrumental to our growth and I am highly confident that he and the team will enjoy continued success. Regarding my role moving forward, we have very high growth expectations for our Government Initiatives & Partnerships Division, and I am looking forward to resourcing and spearheading the team’s efforts.”