iHeartMedia announced today that Don Parker has been named General Manager for iHeartRadio’s PRIDE Radio, The Pulse of LGBTQ America, effective immediately. In addition, Parker will continue his role as Regional Senior Vice President of Programming for iHeartMedia’s Northern California Region.
As General Manager for PRIDE Radio, Parker will oversee the day-to-day programming, marketing, sales and operations of PRIDE Radio and help further expand the brand’s reach and business development to the LGBTQ+ community on the iHeartRadio app and HD2 stations across the country. Additionally, iHeartMedia will soon conduct a national search for a program director for PRIDE Radio, reporting into Parker.
“PRIDE Radio has grown significantly over the years and has the ability to reach both a local and national targeted audience across multiple markets through its audio, digital, social and live event assets,” said Parker. “I’m excited to be expanding my role with this engaging initiative that supports equality and inclusivity and bringing on a dedicated Program Director to help lead the brand and its impact this platform has on the LBGTQ+ community to new levels.”
Parker is a media veteran and has held several positions while at iHeartMedia. Prior to his current role as regional Senior Vice president of Programming and General Manager for PRIDE Radio, Parker has served as Senior Vice President of Programming for iHeartMedia San Francisco, Vice President of Programming for NextMedia Group, Program Director for KCMG in Los Angeles and Program Director for KTBZ in Houston. He began his career at KBOS in Fresno, California.