iHeartMedia New Orleans announced today that Mark Boudreaux has been named Market President, effective June 11. Boudreaux will work with the programming, marketing and sales teams for radio station brands in New Orleans to oversee on-air and digital programming as well as create new business and revenue opportunities. He will report to Michael Hudson, Area President for iHeartMedia Baton Rouge/New Orleans.
“We’re thrilled to have Mark as our new leader at iHeartMedia New Orleans,” said Hudson. “His incredible skill set and passion for people make him the perfect person to take the stations in our New Orleans market to amazing ratings and revenue thresholds.”
“Who better to run our iHeartMedia New Orleans market, than a native New Orleanian?” said Eddie Martiny, President of iHeartMedia’s Houston Region. “Mark has a proven track record in the Crescent City as a seller, Sales Manager and Vice President of Sales. We are excited to have Mark and his infectious personality leading iHeartMedia New Orleans.”
Boudreaux joins iHeartMedia New Orleans from South Central AV, where he most recently served as the Business Development Manager. His over 25 years of sales experience includes leadership positions at Entercom New Orleans, Midwest Communications, Inc. and Knoxville at South Central Media.
“I’m fired up to work with iHeartMedia, especially in a great market like New Orleans that truly understands the power, reach and ROI of radio,” said Boudreaux. “I’ve known many on the iHeartMedia New Orleans team for years and the chance to play in the same sandbox with such a talented group is amazing.”