iHeartMedia Philadelphia has announced that WISX is being relaunched as Soft AC 106.1 The Breeze, “Philly’s Relaxing Favorites,” effective immediately.
106.1 The Breeze launched at 12 p.m. by playing 10,000 commercial-free songs in a row. The new station will broadcast a soothing blend of music from artists such as Chicago, Whitney Houston, Air Supply and Adele.
“This is a sound that was long abandoned by other stations,” said Nick Gnau, President of iHeartMedia Philadelphia Region. “Listeners can now hear relaxing Adult Contemporary genre music that hasn’t been played on the radio in years from their favorite artists.”
“There is a huge appetite in Philly for a softer, relaxed sound, especially during the workday,” said Brian Check, Vice President of Programming for 106.1 The Breeze. “I’m happy to say we’re bringing “The Breeze” to Philadelphia.”
As part of the move, programming on the former Classic Hip-Hop/R&B, Real 106.1, changed on Friday (11/9) to a Holiday music format with Morning Hosts Chio Acosta & Shila Nathan, Midday Host Nicole Michalik, and afternoon host Johnny V all exiting. A new full talent line-up for 106.1 The Breeze will be announced in the upcoming weeks.