iHeartMedia-Boston has announced today the debut of “The New 97.7 The Beat of Boston,” a new name and positioner for Urban AC WKAF. The station promises “pop and rhythmic hits from the ’80s, ’90s and 2000s including songs from artists like Boyz II Men, Mariah Carey, Justin Timberlake, Madonna, Prince, TLC, and The Notorious B.I.G.”
Romeo will host middays, while retaining afternoon drive duties on sister CHR WXKS (Kiss 108). Boston radio vet KJ will host afternoon drive. The full on-air lineup will be announced soon.
“If you grew up listening to Kiss 108 and JAM’N 945 in the 80s and 90s this station is for you,” said Dylan Sprague, iHeart SVP of Programming for the Boston Region. “With a playlist that is uniquely Boston, The New 97.7 The Beat of Boston is filled with songs that you haven’t heard on the radio in a long time.”
“Programming a station with this much energy and real variety is going to be a blast,” said Chris Tyler, WZLX/WKAF PD. “The New 97.7 The Beat of Boston will make you feel good as we play the biggest hits throughout the decades and I know it will become a Boston favorite.”