iHeartMedia San Antonio has announced today that Victor “Tito” Caballero has been named Program Director for 104.5 Latino Hits – San Antonio’s Latino Hits Station, effective immediately. He will report to Chuck Knight, Region Vice President of Programming for iHeartMedia Austin/San Antonio.
“Victor brings an extensive format expertise and a rich programming history to the Program Director position at 104.5 Latino Hits,” said Knight. “As a San Antonio native, he has an intimate knowledge of what listeners want. He’s been an integral part of our team and has built an amazing relationship with listeners during the afternoon drive. We’re thrilled for what’s ahead for the 104.5 Latino Hits brand and listeners.”
Caballero has been the station’s Creative Director and Afternoon Drive host since December 2018. His background also includes serving as President of Futuri Media, Head of Latin Programming for Slacker and on-air positions in Los Angeles, Dallas and San Diego. He began his career at KRIO FM in San Antonio.
“I couldn’t be more excited to program a station in my home town that plays a music format that I love,” said Caballero. “To have the opportunity to work with and learn from some of the most talented programmers in the world is humbling to say the least.”