Impact Radio Group of Boise, Idaho has announced the launch of a brand-new morning show on their Hot AC station KZMG (MY 102.7). Beginning Monday, July 9, Joey and Lauren will be heard weekday mornings from 6 AM to 10 AM. The show is yet another example of Impact Radio Groups passion to innovate and operate outside of the traditional radio programming constraints. Joey and Lauren in the Morning was custom built and crafted with the unique needs of the Treasure Valley radio listener in mind.
James Garner, Program Director of MY 102.7 said “After an extensive nationwide search for a quality morning show, my team and I found ourselves right back in the Treasure Valley with Joey and Lauren Jenkins. As a member of the Impact Radio team, I have not only the opportunity, but the mandate to innovate regarding programming decisions. The easiest option would have been to select a cookie cutter ready made program, but we decided to create a new show, from the ground up with genuine personalities that our listeners can relate to. I am excited to present this fun and unique local morning show to our listeners in the Treasure Valley.”