Jacobs Media today announced that veteran media research executive Jason Hollins has joined the company as Research Director. Hollins will work closely with Fred and Paul Jacobs to lead the company’s expanding research initiatives in radio, digital media and beyond.
“We are proud and excited to bring someone of Jason’s talent and experience to the Jacobs Media team,” said Fred Jacobs, President of Jacobs Media. “He’s spent nearly two decades working in radio and media research, both broadcast and digital, and has been integral in helping a vast array of companies better understand their current consumers, as well as helping them stay ahead of the curve on emerging media.”
“I’m thrilled to join Jacobs Media. I’ve always admired the successes they’ve achieved with their clients, the relationships they’ve cultivated and the excellent reputation they’ve built in doing so,” said Hollins. “I’m eager to bring my passion and experience in identifying trends, and emerging industries and platforms, to further expand the role research plays in helping Jacobs Media clients succeed now and into the future.”
Hollins has spent the entirety of his career in media with Edison Research, including serving nearly 12 years as Vice President. In addition to hundreds of broadcast radio studies, Jason has been heavily involved with dozens of industry studies that have helped shape the online audio, online video and podcasting industries.