Jenifer Mallory has been appointed Executive Vice President, General Manager for Columbia Records, it was announced today by Ron Perry, Chairman and CEO of Columbia Records, to whom Jenifer will report. Jenifer will be based in New York and oversee Columbia’s marketing, publicity, promotion, digital, sales, content, licensing, and brand partnerships departments. Most recently, Jenifer was Executive Vice President, International Marketing for Sony Music Entertainment, playing a key role in the global strategic development of established and new talent across Columbia, Epic and RCA.
“Jenifer is an accomplished and incredibly well-rounded executive,” stated Ron Perry. “Her unique grasp of the global marketplace will help shape Columbia’s strategy into the future. The entire company joins me in congratulating Jenifer.”
“I’m grateful to Ron Perry and Rob Stringer for this extraordinary opportunity. I am looking forward to working alongside Ron Perry whose leading-edge vision, competitive spirit, and passion for music is infectious. Together we will continue to strengthen the artist-first culture that is a vital part of Columbia’s legacy while we steer the company into the future. The team at Columbia is world class and I am delighted to join them once again,” said Jenifer Mallory.
Jenifer began her career at Sony Pictures before joining Columbia Records’ Digital Marketing Department in 2006. She transitioned to International Marketing at Sony Music in 2010 where she held various roles, culminating in leading the team as Executive Vice President, International Marketing. Jenifer has been profiled in Billboard’s 40 Under 40 and Women in Music issues.