Local Radio Networks (LRN) adds Jim Ortega as Vice President of Affiliate Sales. The announcement was made by Steve Swick, President/CEO of LRN. Ortega joins VP of Affiliate Sales Donna Halverson, who until now has been handling national sales single-handedly.
“Our goal at LRN is always to super-serve the needs of local broadcasters,” stated Swick. “Jim’s background gives him a clear understanding of how to help local broadcasters maximize the benefits of LRN’s 24/7 music formats and our proprietary Radio Velocity Control (RVC) system. I am delighted to welcome him to our growing team.”
“The team that Steve is assembling at LRN is top-notch, and its innovative Radio Velocity Control (RVC) system has revolutionized local control of 24/7 music format broadcasts,” said Ortega. “I’m very excited and honored to be a part of this forward-thinking company.”
A seasoned radio professional, Ortega has held sales management positions at Dial Global and Jones Media, and worked in sales at WGN/Chicago. He has experience as a media broker and is a graduate of the Broadcast Leadership Training (BLT) program from the National Association of Broadcasters (NAB).
Ortega will be based at LRN’s new programming and operations center in Denver.