Lou Bennett

Cumulus Media has announced that it has appointed Lou Bennett as Program Director for Memphis’ Best Mix of R&B, 103.5 WRBO-FM. Bennett is a 20-year Urban radio programming specialist and 30-year radio broadcasting veteran who joins Cumulus Media-Memphis from Elite Radio Group in Natchitoches, LA, where he was Director of Operations/Program Director/Brand Manager. Prior to that, Bennett was Program Director for Cumulus Media-Wilmington, NC, stations WMNX (Coast 97.3) and WKXS (KISS 94.5).

Morgan Bohannon, Vice President/Market Manager, Cumulus Media-Memphis, said: “Lou has the experience to be uniquely qualified as the next leader of the number one Urban A/C in Memphis. We could not be happier to have him joining the Cumulus Memphis team. He’ll be a great addition.”

Danni Bruns, Operations Manager, Cumulus Media-Memphis, said: “We are exhilarated to have Lou as our newest team member at Cumulus-Memphis. WRBO was built on Soul just like our unique city and Lou has the exact Soul we need to keep 103.5 WRBO a powerhouse on the air, as well as in the community. I look forward to watching him grow WRBO’s ratings and plant his feet in The Bluff City.”

Bennett said: “I am beyond thrilled to join the Cumulus-Memphis family! After meeting with the amazing down-to-earth staff, I already feel right at home. I’m grateful to VP/Market Manager Morgan Bohannon, Ops Manager Danni Bruns, VP/Urban Formats Ken Johnson, VP/Programming-Operations John Dimick, and EVP/Content & Programming Mike McVay, for not only the opportunity to program such a great station as WRBO-Memphis, but also for the opportunity to work with these amazing programming minds to continue moving this unique brand forward and growing the audience. I can’t wait to get started!”