Marisa Di Frisco has joined Caroline as National Director of Alternative/Rock Promotion. Di Frisco will be based in New York, New York and report to Senior Vice President of Promotion Marni Halpern.
Halpern said, “Marisa’s passion and knowledge about both radio and alternative music will be invaluable within our already dominating promotion team. As Caroline continues to evolve breaking artists at all formats, we still embody the foundation of developing young rock and alternative artists. Now with Marisa’s infectious energy, and her determination to break new artists, Caroline will be an even bigger force.”
Jacqueline Saturn, General Manager of Caroline/Harvest Records said, “I have been impressed with Marisa’s passion for music and live shows for quite some time. I have actively followed her Instagram to see what she was into and dreamed of hiring her for a long time. She is exactly the type of person that fits in with the Caroline aesthetic and will bring commitment, passion and dedication to our partners and artists! I am so proud and excited to welcome her to the family.”
Di Frisco said, “I’ve always had a passion for Alternative Rock music and artist development, and throughout my career, it’s been gratifying to see the format’s growth. I’m thrilled to take what I’ve learned during my 10 years in radio and pair it with an incredible promotions team led by Jacqueline and Marni, two of the most talented and respected leaders in the industry. Joining the Caroline family is a dream come true.”
Prior to Caroline, Di Frisco worked at iHeartMedia for more than six years under the leadership of Chief Programming Officer Tom Poleman of the National Programming Group, most recently as its Alternative Rock Artist Relations Manager. In addition to EA and project manager to Poleman, she focused on alternative rock music strategy, content selection and national artist promotions and initiatives. Previously, Di Frisco held positions in marketing at USADATA as Account Manager, Z100 as a Music Promotions Assistant, and at CESD Talent Agency.