Mediabase and BuzzAngle Music, an innovator in music consumption analytics, announced today an exclusive, long-term partnership with Saga Communications. As part of the agreement, Mediabase and BuzzAngle Music will provide Saga with comprehensive music listening and consumption data for more than 130 radio stations across the U.S.
“Mediabase and BuzzAngle have proven to be essential tools for our many markets and programmers over the years,” said Bob Lawrence, VP/Programming at Saga Communications, Inc. “When presented with the opportunity to put them in our arsenal on a group-wide level, we simply could not resist.”
“We couldn’t be more thrilled to be chosen by the very talented programming team at Saga Communications,” shared Philippe Generali, Mediabase President and RCS Worldwide President/CEO. “This partnership will expand the list of markets covered by Mediabase nationwide, and complement it with the BuzzAngle sales and streaming data for all Saga stations. It’s a real win-win!”
“Mediabase’s airplay monitoring and BuzzAngle’s extensive consumer analytics is a powerful combination for programmers,” said Jim Lidestri, CEO of Border City Media, the makers of BuzzAngle Music. “We’re delighted to partner with Saga to give them the most comprehensive tools to connect with and engage their listeners through music.”