Music Choice is teaming up with Billboard as the official music partner for the 2017 Billboard Hot 100 Music Festival taking place August 19-20, 2017 at Northwell Health at Jones Beach Theater just outside New York City. The strategic partnership will align both brands to highlight Billboard Hot 100 artists including Demi Lovato, DJ Khaled, and Camila Cabello.
Now in its third year and spanning multiple genres, from pop and rock to R&B and dance, the Billboard Hot 100 Music Festival is one of the most electrifying and diverse festivals. Major Lazer, Big Sean and Zedd are set to headline this year’s festival, which will also feature performances by Bebe Rexha, Camila Cabello, Marshmello, Rick Ross, special guest Demi Lovato, DJ Khaled, Gucci Mane, Echosmith, Capital Cities, Tinashe, T-Pain, Lil Yachty, Ty Dolla $ign, Young Thug, Waka Flocka and more. Organizers today revealed the daily line-up with Zedd and Big Sean headlining on Saturday, August 19, while Major Lazer closes out the festival on Sunday, August 20.
Starting today, Music Choice will promote the Billboard Hot 100 Music Festival across all of its platforms:
- Music Choice On Demand will serve as the On Demand destination for music videos and playlists highlighting festival performers in the “Featured” folder. Post-festival, this folder will include exclusive backstage interviews with festival artists.
- Hit List Music Channel will be co-branded as Hit List: Billboard Hot 100 Music Channel, and will feature music from festival artists along with specialized facts onscreen.
- Music Choice Hit List Video Channel will also be co-branded Hit List: Billboard Hot 100 and feature streaming music videos showcasing festival artists.
In addition to Billboard Hot 100 Festival programming, Music Choice will be hosting a national sweepstakes giving away 10 tickets to the Billboard Hot 100 Festival on its social media accounts.
Throughout the festival weekend, Music Choice will be on the ground giving fans an up close and personal view of the festival with live postings on its social media platforms, as well as a special Music Choice Facebook Live Studio, where artists will be interviewed. Content will appear on the Music Choice Facebook page, as well as Altice.