Veteran promotion rep and all around great guy Paddy Rascona will enlist on EVP John Boulos’ team Arista as East Coast Regional rep for the resurrected label. Paddy is a true professional and has certainly attained his PhD in promotion after amassing 30+ of experience in the field.
Rascona announced the news on Facebook over the weekend, “On March 4th 2019, I will begin my next (and hopefully my final chapter) in this amazing business. I will have the opportunity to work with my mentor, amazing person and great friend John Boulos. This will be the 3rd different decade working with John, (In the eighties at PolyGram when he had hair, in the Nineties at Virgin when he was losing his hair, and now in the two thousands at Arista when he has no hair). I love him so much!!!”
Expect an official announcement coming soon.