August 30, 2019

What are some of the consistencies you see among higher performing radio stations?

R Dub! Z90: Consistency! I see so many stations with the potential to be great, if they would only sit still and pick an identity for more than six months at a time.

Kobi, WNRW/WLGX: Budgets to do cool stuff. Weak competitors.

Todd Shannon, WAPE: Solid morning show and a Brand Manager who listens to the product with a critical ear.

Matt Johnson, KSLZ: Clean on-air presentation. Always very clean, not a lot of clutter, not a lot of junk.


Fish, WKRZ: Super-serving your local market, and being in touch with the demands of the local market and having the personalities to deliver what your audience wants.

Rick Vaughn, KENZ: Brand awareness, the ability to meet listener expectations and exceed them at times, execute PPM fundamentals properly, entertaining and compelling personalities, they don’t just read the news they give it unique treatment…and it’s always topped off with strategic thinking and solid planning.

Chris Michaels, FM100: They are FUN! Creating fun content, and experiences that money can’t buy.


Max Volume, KOZZ: Top talent, great promotions, good music!

Justin Chase, Beasley Media Group: Unique position in the market, a passionate/hardworking staff, and flawless execution of the fundamentals.

Erik Bradley, B96: Focus, Credibility, Successful morning show, Heritage.


Jagger, WKSS/WKCI: Great airstaff, great promotions, and great music!

Valentine, WBHT: They super-serve their local community, form meaningful relationships and partnerships with the local community. They are more than just a brand in their markets, they are part of the fabric of the community. Certainly, qualities that the DSP’s cannot achieve and out into action.

Jeff Hurley, WLAN: Strong music/content position and patient decision making.


Sassy, WKXJ: They’re authentic, very involved in the community, and they have a very focused music/content position relative to their format, they’re not all over the place with their brand identity.

Kevin Kash, WWEG: A strong cohesive effort between programming and sales. A positive, professional vibe in the building. Radio swagger.

Chuck Damico, WMMR/WBEN: High-quality air talent. Weird, right???

Jonathan Shuford, WRVW: A sound music strategy, a brand identity, and the ability to push the envelope when necessary.

Jammer, WEZB: Steady rotations. Selective on new music. Great talent from top to bottom.

Kobe, WWHT: They’re always relevant, ahead of the curve of what’s trending, and always find ways to grab attention.

Brian Mack, WXXL: First, they use data instead of gut strategically. Second, they are memorable and intentional in everything they communicate via speakers, socials, newsletters etc.

Mike “OD” O’Donnell, WKRZ: Great talent, well-testing playlists, and exciting promotions.


Buzz Knight, Beasley Media Group: Excellent execution, compelling talent, strong local connection, bigger than life show business attitude.

Jon Zellner, iHeartMedia: A clear point of differentiation, consistent presentation across dayparts, and entertaining talent.

Rod Phillips, iHeartMedia: Pretty simple, be a big brand. Once you have that, you must nurture it, but harder to compete consistently without it.

Rob Roberts, Cox Media Group: Rock-solid recurrents. No mid-charts, no not-quite-a-hit(s), no PD favorites. Nothing but great songs.

Next Week’s Question Of The Week:
What was the most memorable close/random encounter you’ve ever had with a non-music celebrity from any other field, and what were the circumstances?
e-Mail your responses to: or