July 12, 2019

What motivates you the most about your job?

Frankie V, KSSX: Success. Personally. As a team. Seeing other jocks succeed. Seeing new artists succeed. Seeing the business as a whole succeed. I’m motivated to be a part of it all!

Jammer, WEZB: Talking to Bob Burke every week.

Sara Cucci, WBBO: Positive feedback from listeners. Being a Top 40 station you always hear the same complaints “if I hear that song one more time…” or unhappy prize winners (I know that should be an oxymoron!) so it definitely motivates me to keep on keepin’ on when I hear things like “who picks the music? That song is so good!” Or “my daughter and I had the best time at this show thanks so much!”

Raphael Opida, WIOQ: The people I influence on the radio daily. Being able to touch lives in different aspects (social, on-air, at events) is what satisfies me working in this industry!

Jonathan Shuford, WRVW: The ability to affect Pop culture with what we say and do every single day…Also a debilitating fear of failure.

Chris K, The End: I love that I get to make people smile every day, and get to touch so many people and try to make their day just a little better…and it doesn’t hurt to get to listen to some good music along the way.

Matt Johnson, KSLZ: That unmistakable feeling when you are making a positive difference in a listener’s life.

Jon Zellner, iHeartMedia: The opportunity to work with a group of smart and innovative people and create compelling content for millions.


Derrick “DC” Cole, iHeartMedia: I think having a baby motivates me to have a job, diapers aren’t cheap and this dude goes through a bunch in one day! Like father, like son, I guess.

Sassy, WKXJ: Knowing that upcoming women in the business tell me that they see me as an inspiration, because women, especially black women in Pop is not a common occurrence. It’s always very cool when I hear that.

Mike “OD” O’Donnell, WKRZ: I’ve always loved Top 40 music and what motivates the most is when a great record is released and I love it, and I can’t wait to get it on the air and share it with our listeners. It’s a great feeling to be able to communicate that as programmers.

Mase, CD1025: Keeping it!

Sue O’Neil. WKSE: I really like everything I do!

Toby Knapp, WASH: The challenge of living the dream, while dreaming new dreams… knowing that if those dreams come to pass… we will have done something truly groundbreaking and new… again. It’s exhilarating, exhausting, challenging, demanding, frustrating… and intoxicating… and it’s chasing, for me, what really is the greatest “high” a radio geek can have!


Mark Adams, KYLD / KIOI: “Learn the rules like a pro, so you can break them like an artist.“ — Pablo Picasso



Java Joel, WAKS: I’ve wanted to do this since I was six. I have no plan B. This is all I know. If this doesn’t work out… I’m screwed.

Jonathan Reed, WNOK: Just the love for my career.

Rick Vaughn, KENZ: That people wake up every day and give us the opportunity to entertain them. That’s the most important thing, and what we need to prioritize the most.

Bob Patrick, WXLK: Remote money! #truth

Kobi, WNRW/WLGX: Supporting good music and creating cool events.



Fish, WKRZ: It’s really simple. It’s about playing the music for our listeners and experiencing their reaction, and then interacting and engaging them about the hot new songs.

Greg Strassell, Hubbard Radio: Hearing our talent create content that makes our stations very special. Also, finding a talent in a smaller market who has everything we’re looking for in a major market talent and bringing them into Hubbard Radio. They are the future.

Randi West, WMTX: Creativity!

Chris Michaels, FM100: Creating fun radio and promotions motivates me. Anytime we can create that emotional connection with the listener, I love it!

Valentine, WBHT: As cliché as it sounds…the listeners. Nothing beats hearing a listener have the station turned up, windows down, feeling the music/station.

Max Volume, KOZZ: To be the best.

Jimmy Steal, WTMX: The opportunity to assist each member of my staff to grow into the best version of themselves possible! The daily creation of timely, topical and breakthrough digital content. Overall providing memorable MIX experiences for our audience, insuring radio’s place as a vital part of everyone’s daily media consumption! And of course…WINNING!

Rod Phillips, iHeartMedia: Hands down, this is easy…helping motivated, dedicated and talented people grow in this business and shoot for the stars. There is nothing better than watching (and occasionally assisting) PDs and air talent achieve their goals.

Todd Shannon, WAPE: I love working with and mentoring the next generation of programmers. I’m currently working with a number of young people in the building and I thoroughly enjoy doing that.

Kobe, WWHT: Innovation is a big motivator for me. I like trying to be an innovator and trying new things and doing things that have always been done in new and exciting ways.

Dom Theodore, Radio Animal Media Strategies: The daily creative challenge!

Brian Mack, WXXL: Teamwork…what’s left of our team at least.

Jeremy Rice, WBLI: Growing Super BRANDS and winning, creating a great product and then watching it flourish, and helping people grow and shine in their careers.

Jagger, WKSS/WKCI: I love doing the best job that I can and being able to make an imprint in the industry as much as I can and hopefully in a very positive. I’m proud of the work that I do.

Kevin Kash, WIYY: It’s still fun, entertaining and connecting with people, working with music, oh, and it pays the bills.

Buzz Knight, Beasley Media Group: Having our brands make a difference in all of our communities.


Matt Talluto, WBYR: All the free the food coupons! Who needs an actual salary for a mortgage payment when you have all the #1 combo meals you can stand!?!?!

Next Week’s Question Of The Week:
What would your perfect summer vacation entail, and what is your favorite summer movie of all-time?
e-Mail your responses to: jodorisio@fmqb.com or bburke@fmqb.com