October 12, 2018

If there were a common principle of programming that you subscribe to what would it be?

Mike Miller, WZFT: Always give your best. Put yourself in the listener’s shoes… and don’t suck!


Jammer, WEZB: Know what people are passionate about. Play it or give it away!

Chris K, The End: I try to put myself in the mind of the listener as often as I can and try to determine their perceptions of our product and brand.

Mike McCoy, WNCI: This is an easy one…PTFH!

Valentine, WBHT: One of the keys to successful programming is finding that balance between art and science and having it translate on the air on a consistent basis.

Jeff Hurley, WLAN: You could never get hurt by what you don’t play.

Brian Michel, iHeartMedia / Atlanta: Do what you do well, and don’t try to be all things to all people.

Sassy, WKXJ: Play the hits and BTS even if your radio colleagues think that you’re crazy to play ‘em!


Max Volume, KOZZ: John Stuart Mill’s “Utilitarian Principle.” The Greatest Good, For The Greatest Number.

Todd Lyons, KATS: It’s not necessarily what you did during ‘the book,’ it’s what you did for the 6 months leading up to the book. Also, it’s not always what you play as much as it is what you DIDN’T play!

Jonathan Reed, WNOK: Don’t lose the license… pay attention… make the listener THINK they’re missing something when they’re not listening.

Mike McVay, Cumulus Media: It isn’t a SHIFT…it’s a SHOW!


Java Joel, WAKS: Play the hits! (and if you’re talk… Be interesting!)

Kobi, WNRW/WLGX: Trust your gut with everything!

Jon Zellner, iHeartMedia: Everything you play, everything you say and everything you do, on the air, off the air and in your community, is a marketing decision for a very specific target listener. Match and exceed their expectations every time they come in contact with your brand.

Derrick “DC” Cole, WAEB: Keep it clean! I’m a stickler with clutter on the station and very particular with my messaging within my station’s imaging.

Kobe, WWHT: People don’t know what they like but they like what they know!

Dom Theodore, Radio Animal Media Strategies: People know what they like and they like what they know…PLAY the m’f-in HITS!

Rod Phillips, iHeartMedia: Play the hits!

Chris Michaels, FM100: Keep it tight, bright, and fun!

Buster, WFLZ: Do you wanna be right or do you wanna get paid!


Todd Shannon, WAPE: Don’t lose the license.

Rich Davis, KDWB: Play. The. Hits. (thank you Steve Rivers)

Matt Johnson, KSLZ: Play your best stuff and play it often. Information is like eggs, the fresher the better. Give the audience what they want. You can bring a horse to the beach, but you can’t make him drink the sand, etc.

Mike “OD” O’Donnell, WKRZ: Research of all kinds is a great tool, but a good PD will also have a sense for “gut” decisions based on knowing what’s right for their station and market.

Rick Vaughn, Power 94.9: “New Music.”  The reality is, you’re playing someone a song they might not know or like, but you aren’t kicking them in the dick.

Mase, CD1025: Don’t be allergic to hits.

Matt Talluto, WBYR: To never discuss your programming philosophies or plans in a trade for your competition to steal.

Kevin Kash, WIYY: Lead a cohesive programming team. Less drama, more fun! We’re in it to win it. (Wait, you only asked for one…)

Next Week’s Question Of The Week:
If you could fix one thing in the world in any area of life, what would it be?
e-Mail your responses to: jodorisio@fmqb.com or bburke@fmqb.com