Carolyn Williams has been promoted to Executive Vice President, Marketing, RCA Records, it was announced today. Williams was previously Senior Vice President, Marketing, RCA Records and will continue to remain in the New York headquarters.
In this expanded role, Williams will be responsible for overseeing the marketing staff as well as continue to lead marketing campaigns for BROCKHAMPTON, Childish Gambino, H.E.R., SZA and more.
As SVP, Marketing, RCA Records, Williams spearheaded the label’s urban marketing division. She also led campaigns for Grammy Award-winning artists including Chris Brown, D’Angelo and Alicia Keys, as well as A$AP Rocky, WizKid, and the soundtracks for HBO’s Insecure.
Prior to her SVP appointment, Williams began her major label experience at the inception of J Records where she crafted lifestyle marketing campaigns for the likes of Grammy-nominated Jazmine Sullivan, Busta Rhymes, Rhymefest, Monica, Mario, Fantasia and more. Prior to that, she held various positions at Soul Brother Records, Penalty Records and Tommy Boy Records.
John Fleckenstein, Co-President, RCA Records comments: “Carolyn’s passion, marketing acumen and attentive leadership make her a driving force in our company and in the industry at large. From Alicia Keys to SZA to Childish Gambino, her careful attention to detail and sage direction has put her in a class all her own. I am thrilled to have her ascend and lead the broader marketing team and inspire world class campaigns on behalf of our entire, incomparable artist roster.”
Williams comments: “I am truly honored by this appointment and excited to be stepping into this new role at such an amazing time for RCA. Being a part of this innovative, creative and passionate team, helmed by Peter Edge, has not only afforded me the opportunity to grow and develop some of the most memorable marketing campaigns of my career, but to also work with the some of the best in the business! I am looking forward to enhancing my partnership with John Fleckenstein and continuing to develop impactful marketing strategies that push our business forward and elevate our extraordinary artists.”