Republic Records has announced that Jon Borris has been named Senior Vice President, Promotion for the Big Machine Label Group artists under the groundbreaking strategic alliance between BMLG and Republic. These artists include global superstar Taylor Swift, multi-platinum chart-topping duo Florida Georgia Line, and more. Borris will be based in New York at the Republic headquarters.
Borris joins BMLG/Republic Records from Sony Music Entertainment where he most recently headed Pop Promotion for Columbia Records. He spent the past 19 years promoting top acts on Columbia Records and Epic Records such as Adele, Beyoncé, John Mayer, Calvin Harris, Shakira, Jennifer Lopez, One Direction, The Chainsmokers, and several other GRAMMY Award-winning acts. In 2015, Borris was named one of Billboard’s 40 Under 40: Music’s Top Young Power Players.
Big Machine Label Group and Republic Records first joined forces in 2007. The two powerhouse labels’ collective crossover efforts have propelled the careers of Swift, Florida Georgia Line, and many others.
“Scott Borchetta’s entrepreneurial spirit is infectious. I knew immediately that I wanted to work with him and the BMLG team to spread his unique vision for some of the industry’s top talent across multiple genres,” says Borris. In addition, I’ve watched from afar as Monte and Avery Lipman, Gary Spangler, and the Republic Records team have done nothing short of extraordinary work on behalf of their artists and it is truly a thrill to now join the #1 Promotion team in the music industry!”
“Monte, Gary and I have been searching for just the right person to propel our Big Machine releases to the next level and Jon is that person, ”said BMLG President/CEO Scott Borchetta. “Along with added focus on Taylor’s extraordinary Pop success, Jon will continue to build the crossover platform for Florida Georgia Line, Thomas Rhett and more talent coming out of our Nashville-based global headquarters.”
Borchetta also noted, “We have several pop artists coming off of our Toronto-based hit TV music show “The Launch“ and one of Jon’s first projects will be by ‘Launch’ stars Elijah Wood x Jamie Fine. Their platinum single ‘Ain’t Easy’ was a Top 5 Pop airplay hit, reached #1 all-genre on iTunes and is primed to break in the U.S.”