Republic Records has appointed Kerri Mackar as SVP of Brand Partnerships, as announced today by the President of Republic Group, Charlie Walk.
Drawing on over a decade of marketing experience, Mackar will “work across platforms to align artists and key brands, launch high-profile events, and maximize strategic revenue-generating opportunities.” Kerri will collaborate closely with the Universal Music Group and Brands team on additional integrations.
“From her early days at Billboard to her most recent role at Rolling Stone, I’ve seen Kerri successfully capture the imagination of ‘bands and brands,’” says Walk. “We’re thrilled to be joining forces with one of the most innovative leaders in branded entertainment.”
Mackar comments, “Republic is leading the industry when it comes to building synergy between music and brands. That relationship is now more important than ever, and it’s a focus of the entire executive team, fueled by the shared entrepreneurial foresight and progressive leadership of Monte, Avery and Charlie. I’m honored to work on creating groundbreaking alliances for Republic’s high-caliber talent. In my opinion, there’s no better place to carry out this vision than at Republic; a company always pushing the envelope across all parts of the business.”
Since 2014, Mackar was Head of Marketing for Rolling Stone. Prior to that, she served as Billboard’s Executive Director of Marketing. She is a graduate of Pennsylvania State University and is based in the label’s New York headquarters.