Cumulus Media has announced it has appointed Steve McKay Program Director for AC WTCB (B106.7) and Classic Hits 98.5 WOMG-FM in Columbia, SC. McKay moves to Columbia from Wilmington, NC, where he was Program Director for Cumulus Media’s AC WGNI-FM(102.7 GNI) and Classic Rocker WKXS-FM (94.5 The Hawk).
McKay joined Cumulus Media last July, bringing to the company over two decades of visionary radio programming experience resulting in top ratings and revenue performance, including Program Director positions at WPTE-FM in Norfolk, VA; WBHT-FM in Scranton, PA and WEJM-FM in Philadelphia, PA. He is also a seasoned radio personality and was most recently on-air at the Jersey Shore’s heritage station, WJRZ-FM.
Rick Prusator, Vice President/Market Manager, Cumulus Media-Columbia, sais: “Steve McKay’s experience in our formats on WTCB and WOMG has delivered top ratings and revenues for the radio stations he has guided and his addition to our already great team in Columbia will bring immediate results. Steve’s commitment to creating greater listener experiences and coaching his team to help them be their best is why I think he is the perfect leader to guide our team at this time.”
McKay said: “I’m excited to be taking this next step in my Cumulus career. Columbia has a rich history of great radio, and I’m looking forward to joining Rick Prusator and the Cumulus Columbia team to create exciting, entertaining radio for our listeners, and high value for our advertisers. I want to thank Mike McVay, John Dimick and Emily Bolden for their continued support. I would be remiss if I didn’t thank my Cumulus Wilmington family for a great year of success.”