At midnight, Taylor Swift unleashed her anticipated new single “Look What You Made Me Do.” The vicious track is reportedly a swipe at Kanye West as part of their on-again/off-again feud and the dispute last year over West’s¬†reference to her in the lyrics to his track “Famous.” Musically, the song’s hook has a similarity to ’90s one-hit-wonders Right Said Fred and their smash “I’m Too Sexy.” In fact, Billboard reports that Swift’s team reached out to Right Said Fred to give them a co-writing credit on “Look What You Made Me Do.”

Swift released a lyric video for “Look What You Made Me Do” and the actual video for the track will debut as part of this Sunday night’s MTV Video Music Awards. Check out “Look What You Made Me Do” below:

“Look What You Made Me Do” comes from Swift’s new album reputation (which is stylized all lower-case). It was announced earlier this week and will be out November 10. Target is teaming up with Swift once again for an exclusive edition of the album, offering two unique and collectible magazines created by Taylor herself. Each version features poetry,¬†photos, handwritten lyrics, artwork by Swift, an exclusive poster and more.

Additionally, iHeartRadio announced that it had spun “Look What You Made Me Do” over 20 million times this morning on its 140 CHR and AC stations around the country.