Westwood One has announced important strategic changes to the leadership and structure of the national sales team, effective immediately. These organizational changes are designed to capitalize on Westwood One’s strong sales momentum, as well as to propel the organization to new heights in 2018 and beyond.
Bryan Forbes is appointed President, Sales at Westwood One, responsible for leading the network and national spot sales organizations and reporting to Westwood One President Suzanne Grimes. Bryan joins Westwood One from the Katz Radio Group, where he most recently served as SVP and General Manager of Westwood One National Sales. Bryan has nearly 20 years of sales leadership experience in the radio industry, a unique understanding of the Westwood One organization, strong relationships with the advertising agency community, and a proven track record of leading teams and delivering results. Bryan replaces Steve Shaw, who is retiring to pursue his life passions in Vermont.
Mark Wildman, EVP Strategic Partnerships at Westwood One, is tapped to launch the Audio Active Group, a newly established, dedicated business development team responsible for creating integrated, brand-focused solutions that leverage the vast portfolio of assets across the company’s 446 radio stations and network platforms. Mark’s 15 + years of success creating integrated marketing and content strategies on behalf of national brands across audio, video, digital, social, mobile, print and event platforms make him uniquely qualified to spearhead this group.
Pierre Bouvard, will continue in his role as Chief Insights Officer at Cumulus|Westwood One, with a vigorous commitment to reinforcing and growing Westwood One’s position as an industry leader in audio data and insights innovation, including building on the Westwood One ROI Guarantee and developing new data attribution solutions for our agency and brand partners. In this enhanced role, Pierre will report directly to Suzanne Grimes.
Ari Molovinsky joins Westwood One as VP Strategic Planning & Analysis, responsible for supporting the leadership team with revenue-focused and general management initiatives, reporting directly to Suzanne Grimes. Ari brings strong relevant experience from SiriusXM Radio, where he held roles in subscriber acquisition, retail promotions and operations, and streaming services and products. In addition, he has held strategy and operations roles at Viacom, Bristol Myers, and Interpublic Group.
“Westwood One has a top-notch sales organization in place, as demonstrated by our performance this year, “ said Suzanne Grimes, EVP, Corporate Marketing, Cumulus Media and President, Westwood One, “and I am thrilled to welcome both Bryan and Ari to the team. With these new hires, as well as the exciting launch of the Audio Active Group and expansion of our actionable data and thought-leadership platform, Westwood One is poised to deliver significant growth as we continue to champion radio as the #1 mass reach medium that delivers exceptional results.“