Beasley Media Group has announced that legendary rocker WMMR-FM Morning Personalities Preston and Steve have signed a multi-year deal extension to remain on the airwaves in Philadelphia.
Preston Elliot and Steve Morrison joined WMMR-FM in May of 2005. They have maintained the top rated morning show position in Philadelphia since they joined the station. In addition, the duo has led the way in embracing innovative multi-platform initiatives, including creating daily full show and highlight episode podcasts, inventing their own ringtone service, producing daily/weekly video programs and cultivating a formidable social media audience.
On a community level, the award winning morning show has also created life-changing annual events, such as “Camp out For Hunger”, in which the team collected over a million pounds of food in less than five days last year to benefit needy families throughout Philadelphia.
“Steve and I are so thrilled that the plan we set in motion many years ago to feign talent in the radio industry has yielded such wonderful results,” said Preston Elliot. “We sincerely thank our family at Beasley Media Group – specifically Caroline and Bruce as well as Bill Weston and Joe Bell – for making it a reality. Last, but not least, none of this, not one second of this, would have been possible without the friendship and support of the people of Philadelphia who have stayed with us throughout the years. We owe you everything!”
“We are excited to be able to extend our relationship with one of the top radio shows in the country,” said Vice President and Market Manager Joe Bell. “However, the real winners are the listeners and the community, who not only get to enjoy Preston and Steve every morning but also benefit from the many great things they do to improve the quality of life in Philadelphia.”
“I’ve never worked with a more dedicated, talented, and hard-working show,” said WMMR-FM Program Director and Beasley Media Group Rock Format Brand Manager Bill Weston. “As a PD, I don’t know what else I could ask for. Preston and Steve are sales-friendly and always looking to re-invent … oh, and they’re nice guys. We are so happy to be able to extend their deal!”