Ayelet Schiffman has been named Senior Vice President, Head of Promotion for Island Records, label president Darcus Beese announced today. Based in Island’s New York headquarters, she will be the label’s head of promotion at all formats, working closely with Republic Records’ promotion staff in their radio partnership with Island, and will report directly to COO Eric Wong.
“As Island Records continues to grow and take shape, a key element of every artist’s success is the staff’s dedication to their music,” Beese said. “Ayelet has shown that she possesses an intuitive and strategic approach to radio and it is crystal clear she will make a significant impact at Island.”
“Ayelet has an incredible reputation and track record of success in the industry,” Wong said. “She’s a visionary with creativity and skill, which make her an extraordinary addition to the Island family.”
“I’ve always been extremely passionate about my artists and their music over the year. When I first met Darcus and Eric, it was clear they shared the same dedication, drive and vision,” said Schiffman. “My 20-plus year experience, knowledge and strategy in promotion has led to this incredible opportunity to join the Island family. I look forward to cultivating our new artists as well as continuing to develop and break our existing roster. I’m excited to be part of a company and team driven by many female department heads and executives including the newly appointed EVP/GM, LaTrice Burnette. Thank you to Darcus and Eric and I’m beyond excited to start this next chapter.”
Schiffman joins Island after 24 years at Sony Music, most recently as SVP/Rhythm & Dance promotion at Columbia Records. She began her career in Sony Music’s college department in 1994 and went on to positions in the company’s Alternative Marketing and Promotion department and at Sony Urban before being promoted to VP/Rhythm promotion at Sony Urban. Over the past several years, she has been instrumental in the success of artists including Beyoncé, J. Cole, Pharrell, John Legend, Adele, Calvin Harris, Chainsmokers, and Russ.