Beasley Media Group has announced Lori Burgess has been named to the newly created position of Chief Digital Content Officer at the company.
Burgess has been serving as Beasley Media Group’s integrated marketing strategy consultant since May of 2017. In her new role, she will be responsible for designing and overseeing the digital content strategy for the company.
“We are embarking upon an exciting business transformation, one focused on content excellence and proficiency across all media platforms,” said Burgess. “This expansion will allow our on-air talent to enhance their local market presence, fostering deeper and more engaged relationships with audiences and advertisers alike.”
“Lori has proven time and time again since she joined our company that she has what it takes to lead the company’s digital content strategy into the future,” said Beasley Media Group Chief Executive Officer, Caroline Beasley. “It is a privilege to have her on our team. I look forward to Lori expanding our digital footprint with unique and exciting content opportunities that complement Beasley Media Group’s core business.”
Burgess has earned a stellar reputation as an authority in content and advertising alignment, with a focus on building revenue through creative multi-platform marketing and new media solutions. Her portfolio includes more than two decades in the publishing industry, providing generation of profit and growth for iconic brands such as The Hollywood Reporter, Prevention Magazine, Conde Nast’s Mademoiselle and House & Garden; Elle Magazine; Seventeen Magazine, and Niche Media.