Category: eQB Weekly

eQB February 8, 2019

In this issue’s Cover Story, we delve into the astute, creative and passionate mind of iHeartMedia programming executive Mark Adams, as he delivers a veritable textbook of knowledge and information that certainly will stimulate the industry at large. In Programming to Win, Paul Jacobs of Jacobs Media takes a look at the relationship between PDs and salespeople. Paul provides six suggestions on how programming and sales can come together to benefit your brand. Question of the Week asks: What are some “old-school” qualities that radio lacks today that could still serve value to the medium? Plus Dan + Shay and P!nk gets her star on the Hollywood Walk of Fame in this week’s Hot Shots.

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Programming To Win: The PD’s Sales Playbook

In this recent Programming to Win contribution, Paul Jacobs of Jacobs Media takes a look at the relationship between PDs and salespeople. What can each group learn from the other? How can everyone work in tandem to serve your station’s best interests? Paul provides six suggestions on how programming and sales can come together to benefit your brand.

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