Columbia Records has named Shahendra Ohneswere Senior Vice President, Content Development, it was announced today by Joel Klaiman, Executive Vice President and General Manager of Columbia Records, to whom Shahendra reports. In this newly created position Shahendra will be working closely with all departments to create multi-platform content strategies across Columbia’s artist, label, and creative brand partnerships.
“Shahendra’s innovative track record of creating original assets makes him a great addition to the Columbia team,” stated Klaiman. “He’ll help develop cutting-edge content to enhance fan-engagement and our artists’ exposure.”
“I’m honored to take on this new venture at Columbia Records,” stated Shahendra. “Ron Perry and Joel Klaiman are shepherding an exciting new era at the label. I look forward to working with the team to develop content that can move the culture and inspire fans to immerse themselves in experiences fostered by the Columbia artists they love.”
Shahendra joined Roc Nation in 2010 as Managing Editor of Life + Times and in 2014 was named Vice President, Creative Marketing for the company. During his tenure, he was responsible for the launch and curation of Jay-Z’s innovative Life + Times brand in addition to being one of the producers of the Made In America music and culture festival, among other projects. From 2007 to 2009 Shahendra was Senior Editor of Giant Magazine. His first job in the entertainment/lifestyle realm was Marketing Manager for Marc Ecko Enterprises.