S-Curve Records has announced the appointment of Lori Anderson to the newly created position of VP of Promotion. Based in Los Angeles, Anderson will be responsible for the promotion and marketing for S-Curve’s roster of artists including Andy Grammer, AJR, The O’Jays, Leslie Odom Jr., Michael Blume, We The Kings, Bay Ledges, Hailey Knox and Neyla Pekarek. She will report directly to Steve Greenberg, President of S-Curve Records.
Prior to joining S-Curve, Anderson led her own consultancy firm overseeing radio promotion campaigns with a client base of record companies, artist managers, music publishers and a variety of artists including Weezer, Passenger, Rachel Platten, O.A.R. and Andy Grammer, among others.
A longtime industry veteran, Anderson brings with her more than 20 years of experience designing and implementing marketing and radio promotion strategies. Previously, she served as SVP of Promotion at Wind-up Records. Anderson began her career at A&M Records where she held posts from Regional Promotion Manger to VP of Pop Promotion during a 10+ year run.