Music Choice has elevated Nadine Santos to Vice President of Programming & Artist Relations, a year after she was promoted to Director. Santos is a key driver in strengthening music industry relationships for the multi-platform music service throughout the industry. She has successfully created expansive artist integration programs with Demi Lovato, Shawn Mendes, Cardi B, JoJo Siwa, Kelly Clarkson, and Camila Cabello. Under her purview, music channel listenership has grown with an eye towards younger audiences. Additionally, Nadine has spearheaded Music Choice’s holiday initiatives on channel by expanding content offerings with new channels as well as live, exclusive in-studio performances.
Santos rejoined Music Choice in October 2015, bringing with her an extensive background in radio. She has programmed some of the most successful pop and hip-hop formats in the country.
Music Choice COO Christina Tancredi stated, “Nadine handles herself with a level of integrity in the music industry that is a beacon and should serve as a reminder of how to get things done with partners. We are delighted to have Nadine in a leadership role at Music Choice and look forward to her continued successes.”
Santos added, “I’m excited and humbled for this new chapter in my career. I want to thank Christina Tanredi and [CEO] Dave Del Beccaro for empowering and believing in my abilities. To our incredible label, artist and management partners, I look forward to continuing to help break your new artists while celebrating the established ones on our impactful platforms.”
Santos will continue to oversee all day-to-day operations for the programming department, and work closely with other divisions to increase audience growth through strategic partnerships and multi-platform initiatives. She will also continue to personally handle all pop formats across the Mussic Choice Music Channels, Video Channels, On Demand, and connected devices.